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Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.
Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.
For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.
Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.
For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.
If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.
1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now start setting up your blogs.
1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
? avoid outright marketing blog or you will shy away your readers;
? make content updated, relevant and fresh;
? reinforce the company’s core values; and,
? encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.
Summary:
Human life is fraught with adversity -- both physical and emotional -- although each person's experience varies greatly. In order to survive adversity, to overcome loss and difficulty, and to succeed in life a person must have inner resources to draw from.
Keywords:
inspiration, motivation, success, dream, fire, difficulty, challenge, dare, adversity
Article Body:
"We shall draw from the heart of suffering itself the means of inspiration and survival."
~ Winston Churchill
I remember reading some time ago about a study of longevity in humans. There has been a large body of scientific research into the reasons why some people are long-lived but of course while various diets, health regimes, and regional or ethnic differences are often linked to living long it is a very difficult cause and effect relationship to determine because there are so many other variables involved. However the study I remember didn't spend as much time on health and diet as many others. The researchers spent time observing and interviewing a number of people who are living long lives to determine what common factors these very diverse people shared.
Do you know what the single largest factor they all shared -- the trait that the researchers determined played the largest role in their long lives? It wasn't a specific food or faith or daily activity. It was simply the way these folks dealt with adversity.
The ways that these folks dealt with adversity did vary. Some had great religious faith, others had an unquenchable zest for life, and others had a great determination that they could and would overcome and difficulty.
If you think about it then this does seem to make sense. After all, the longer you live then the more adversity you must overcome. Human life is fraught with adversity -- both physical and emotional -- although each person's experience varies greatly. In order to survive adversity, to overcome loss and difficulty, and to succeed in life a person must have inner resources to draw from.
As Oliver Wendell Holmes says: "If I had a formula for bypassing trouble, I would not pass it round. Trouble creates a capacity to handle it. I don't embrace trouble; that's as bad as treating it as an enemy. But I do say meet it as a friend, for you'll see a lot of it and had better be on speaking terms with it."
Most of us have seen the evidence of this even if we have never formulated a scientific theory about it. We have seen the cancer patient diagnosed and then does not even live out the time doctors predicted. We have seen the heart patient diagnosed who far outlives expectations -- by months and then years. What makes the difference between these two groups of people? I believe it has to be a will to live, some inner resource, that one group possesses and the other does not.
A few weeks ago my Uncle Carl's left hand was amputated after being injured in an accident with a log splitter. It was devastating to those who love him and certainly no one would have blamed him for becoming depressed and grieving.
But Carl hasn't chosen that path. Instead he is focused on what he can do, not on what he can't. And if he discovers something that he can't do one-handed then he puts his considerable problem-solving abilities to work on a solution. He isn't simply reacting to a tragic accident but proactively seeking solutions.
He is not a saint. He complains about the pain and discomfort of the healing process and is sometimes frustrated by the trial-and-error process of his problem-solving, but he is not wasting time feeling sorry for himself. He knows he has been given many gifts and those gifts include the ability to solve problems and overcome adversity.
I can only hope when my time comes to face adversity that I can meet it with as much energy, determination, and confidence.
Summary:
Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to do in Loyalty Myths: Hyped Strategies That Will Put You Out of Business – and Proven Tactics That Really Work. The authors, Timothy L. Keiningham, Terry G. Varva, Lerzan Aksoy, and Henri Walla...
Keywords:
loyalty myths, book review
Article Body:
Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to do in Loyalty Myths: Hyped Strategies That Will Put You Out of Business – and Proven Tactics That Really Work. The authors, Timothy L. Keiningham, Terry G. Varva, Lerzan Aksoy, and Henri Wallard are all experts in consumer loyalty and use their wealth of knowledge to dispel common myths and offer insight into what really works.
The book chooses and interesting format – the first six chapters are devoted to dismiss over fifty common ‘loyalty myths’ and the final two chapters are used to learning about why customers are loyal and how a loyalty program should be managed. Each of the ‘loyalty myths’ chapters contains several ‘myths’ grouped together by common themes, such as Loyalty Myths That Subvert Company Goals and Loyalty Myths Regarding Employees. The chapters both begin and end with an example pulled from industry that encompasses all of the myths mentioned in the chapter, with the actual myths discussed in the middle.
The authors spend a couple of pages banishing each of the fifty three myths. Some of the myths are things that we tend to take for granted, such as “Companies tend to know their customers,” while others like “share-of-wallet increases as customer lifetimes increase” would seem intuitively true. For each and every one, the authors use solid historical data to dispel the myth and show the negative business effects of believing it.
The final two chapters focus on seven ‘loyalty truths’ such as “Don’t manage for customer retention before you manage for customer selection” and “Customer loyalty and brand imagery are far from independent; you must manage them hand-in-hand.” The authors do a good job of going through how to build and measure a loyalty program around these ‘truths.’
The book is an extremely fast paced, entertaining read. Anyone reading the book with an open mind will agree with the authors’ solid reasoning. In particular, business owners, CEO’s, and anyone in marketing or consumer affairs will directly benefit by eliminating these ‘myths’ from their business and implementing the ‘truths.’ This book can have a very real impact on your company’s bottom line. Many businesses mindlessly pour money into customer loyalty programs without taking the steps outlined in this book. For some companies, a loyalty program doesn’t even make sense. For others, their program needs a significant overhaul. This book will help you identify where your business is and give you the tools to make improvements.
The only downside with the book is the shear number of myths. Many of the ‘myths’ blend together and readers would probably be more likely to retain the ‘myths’ if there were ten as opposed to fifty-three (similar to the seven ‘truths’). The amount of myths also doesn’t allow for the authors to go into quite as much detail as one would like for each ‘myth.’ There are several myths that aren’t so much dispelled in the paragraph or two devoted to it, but within the context of the entire chapter. It just seems like it would have made more sense to combine many of the myths.
Overall, Loyalty Myths: Hyped Strategies That Will Put You Out of Business – and Proven Tactics That Really Work is a tremendously entertaining and enlightening read. Anyone that has an interest in consumer loyalty will learn a great deal of directly applicable information that can save their company money and help differentiate them from the competition.
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